The rumor that Apple is building its own search engine “isn’t credible,” according to a source familiar with Apple’s operations.
Our source tells us “there’s too many options” for search on the market, so there’s no reason for Apple to build its own search engine.
Another reason Apple might not want to build its own search engine: It’s getting over $100 million a year from Google in its revenue share deal, according to our source.
Today, as part of our ongoing evaluation of Microsoft’s Internet search privacy practices, we are pleased to announce an important change in our data retention policy. We will delete the entire Internet Protocol address associated with search queries at six months rather than at 18 months. This new and significant step will be incorporated into our existing privacy practices, which already provide strong protections for Bing users.
It is odd, though, how memory works in the Internet age. When I’m writing about energy issues, let’s say, then instead of learning all the nitty-gritty details about how utility decoupling works or what the latest data on snowfall in Greenland says, I never bother memorizing the details. Instead, I’ll just get a feel for the main concepts and remember where on the Internet I can find more information in a pinch.
Now, sure, I do the same thing with books or notes, but I rely on this method much more often now—and, of course, the Internet’s always available, making the need to memorize stuff even less acute. My head’s filled with fewer actual facts and more search terms or heuristics. I mean, it’s not like you can just do without facts altogether. It’s just more efficient to outsource a larger chunk of stuff to that great hivemind on the Web. (plumer)
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